No products in the cart!
Please make your choice.View all catalog
Your logo is usually the first thing people notice about your brand, and a great logo is the key to making a great impression. If you are looking for logo design inspiration, a good place to start is to read up on the rising logo design trends, so your new company logo resonates with customers. As our designers predict, 2022 is going to be the year of bolder, less constrained logos—reflecting our resilience in the midst of a global pandemic. Let’s dig deeper into the logo design trends that are going to make waves this year and see which trends are defining the 2022s’ aesthetic.
There have been countless debates regarding the ideal composition of a logo, but it all depends on your usage and style preference. Narrow and vertical logos are a gulp of fresh air and creativity after the rectangle-based logos that we have been seeing for decades. Going vertical allows you to craft a unique brand identity and stand out with powerful and unconventional design. We especially love the trend of tall logos since this style fits better on marketing collateral and alleviates you from having to design different versions of your logo for each media for the sake of responsiveness. Not to mention, going tall gives you more options in terms of design elements and typography.
Another logo design trend that has been making waves in 2022 is that of layered elements. Overlapping patterns, shapes, letters, symbols, textures, and colors not only add depth and balance, but also create contrast. Layering different design elements captures the eye and makes a powerful statement. Designers are playing with geometric forms, fonts and color, in varying line thicknesses and hues, to break up other elements within a design. The only downside to this trend is that the sudden color and pattern changes can make the text less legible and distract the user.
Scribbles, sketches and doodling has made a comeback in the graphic design industry, and this time, they are here to add a twist to logo design. You may be thinking that freeform drawing is out the window, replaced by clean minimalism and traditional logo aesthetics, but recent logo designs say quite the opposite. This is because brands are looking to add a unique, personal touch to their branding, and nothing adds a human touch to a logo than freehand sketches, sloppy illustrated characters, and shapes drawn in a unique style. Be prepared to see a lot of hand-drawn logos with a raw, back-to-basics, unfinished look this year as opposed to cleaner, more “produced” logos you are accustomed to seeing.
2022 is all about pushing boundaries. We are seeing the revival of wordmark logos with many new companies using them in their brand identity design projects, but with a twist. While wordmarks are traditionally composed of typography, a lot of brands are blending creative typefaces with shapes in a harmonious way to create a cohesive logo.
The Squid games logo combines shapes as a part of typography to hide secret symbology. If you have seen the famous K-pop season, you will notice that the rectangle represents the masses while the triangle denotes the elite class who controls them. The top circle represents the players who were living in extreme poverty and debt.
White or blank spaces in your logo, also known as negative space, is a time-tested technique to convey unconscious messages in an artistic way. Negative spaces are often used to balance the composition of your logo or to create a focal point. However, we are seeing a trend of designers treating blank spaces as blank canvases, filling them in creative ways depending on the needs of the brand in each moment. This trend is a breath of fresh air and gives a new meaning to responsiveness. These logos are extremely versatile and blend in all backgrounds, since designers can fill their blank spaces with different elements or objects to indicate openness and adaptability. Whether you need to update your logo’s look from website to print, or from season to season – with customizable white spaces, sky’s the limit.
If you are familiar with the science of colors, you must know that each color has a unique connotation and emotional and logical implication. So, it comes as no surprise that designers look for new and creative ways to incorporate color into their brand identities. While flat, dull colors have been in vogue for a long time, giving way to pastel hues in the recent ways, we are now seeing dynamic and catchy logos with more bright and vivid colors. Bold is brave! Brilliant logos stand out and instill a positive and vibrant emotion in the viewer.
See how Adobe leveraged a multi-color gradient in its Creative Cloud logo, touting a full landscape of bold colors representing the various tools within the brand’s portfolio; magenta for Indesign, blue for Photoshop, orange for Illustrator and so on.
We are seeing designers toying with various line thickness and text size to lend greater depth and complexity to their logo creations. Be it changing a single letter or the entire word, this trend wants you to break the barriers. Whether you want to go all lower-case like Adidas since lowercase letters fit together in visual harmony, or use a retro 80’s font, it all depends on how you can use the letter heights and line curves to your advantage.