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There’s no denying that a logo is an integral part of any business’s branding. It also serves as the first point of contact for your potential clients.
That’s why experts emphasize on designing a logo that represents your brand genuinely. There are certain qualities that you also need to consider to design a good logo, such as simplicity, relevancy, memorability, timelessness, and versatility.
Having these qualities in a logo make it identifiable. And when customers look at it, they connect the logo with your brand instantly. Some of the bigger brands opted for such qualities in their logos and achieve memorability impact.
If you’re about to design a logo, take a look at the logos of the following brands for inspiration.
A simple symbol that speaks about power and optimistic approach. Nike’s logo is successful in every aspect. It’s simple yet memorable. Designed by a student, Carolyn Davidson, it was an outline of the goddess Nike’s wing, to personify victory.
The outline came after the company’s founder, Philip Knight’s suggestion for the logo, which was something related to movement. But in America, it was seen as a check sign and as a tick sign in Britain.
More so, this omnipresent logo has become a symbol of positivity, especially when combined with the slogan “Just do it” in advertisements and campaigns.
Another fascinating logo on the list is Tesla’s. The company that revolutionized vehicle industry, opted for a cool-looking letter “T”. Elon Musk – the company’s founder described this logo as “a cross-section of an electric motor.”
Like many companies, Tesla also incorporates first letter from the company’s name and tweak it a little for uniqueness. If you observe, the “T” has been designed to ignite an upwards motion which is powered by electricity. The logo also signifies moving towards future.
Looking at Tesla’s logo, we can safely say that adding details can make a significant difference to a logo. And in the Tesla’s case, these details incorporated meaning to the static monogram logo.
Whenever you need caffeine fix in a modern city, you’d probably lookout for the Starbucks logo. No doubt, this distinct emblem has successfully drawn millions of customers for years and pay more than usual for their daily coffee.
The Seattle-based company which was founded in 1971 wanted to incorporate history of coffee with city’s strong seaport roots. In old marine books, someone spotted a Norse woodcut of a twin-tailed mermaid from 16th century, this creature is also known as a siren.
The thought of having a seductress beckoning coffee enthusiasts towards their daily dose of caffeine was extremely irresistible. That’s why the twin-tailed mermaid has been there since years. Starbucks logo might have gone through minor tweaks over the years. But according to the brand, the siren has been there since its inception and she’s the heart of Starbucks.
Talking about logos of well-known brands, it’s impossible not to mention Apple. When you speak to an Apple fan, they’ll tell you the success of the tech giant lies in the performance of their products.
Functionality is essential and no doubt Apple has worked on it, too. But you can’t beat the fact that Apple has done a significant amount of work to make its product visually appealing.
And its logo on those products is enough to draw maximum attention to the user. The logo is simple and easy to spot anywhere from a TV show to your local coffee place. You either feel a pang of envy for not being an Apple user or thrill for belonging to an elite club if you’re already a user.
An example of great branding for several reasons, Toblerone’s logo is unique and unforgettable. If you’re a beginner, looking at this logo you’ll assume it’s inspired by the location.
Featuring a wordmark and mountain – the Matterhorn, this mountain is also the inspiration behind chocolate’s triangle shapes. These triangles are tied together to form a mountain range – so much thought process involved here!
On the flipside, the logo features an optical illusion that you can miss easily but once you see it, you’ll remember it. What’s even fascinating? The negative space on the mountain is actually a bear! Smart tricks like these capture attention and make your logo memorable.
Different surveys have consistently concluded that Coca Cola’s logo has been recognized by 90% of the people across the globe. No doubt, the success of Coca Cola lies in its sheer longevity. The original logo from 1886, written in Spencerian script is closer to the latest design that anyone can recognize.
The take away from Coca Cola’s case is that it’s better to stick to what people know than constantly redoing your logo like most brands prefer to do. Coca Cola’s historical script awakes the sense of longevity and trustworthiness whereas its bright red color depicts excitement.
Lower space and clean black and white Amazon’s logo is readable. If you look at it closely, you’ll learn how much goes into a logo that makes it distinct.
For example, the arrow that connects the letters “a” to “z” with one swift move depicts your experience on the platform. Some people even compare this arrow with “the smile” as it brings a friendly touch to the logo.
Moreover, the curve below the letter “z” where the arrow ends is kept curved to incorporate some movement to the design. The amazing part is that logo can be condensed into the favicon – the icon you see on a URL, webpage or tab. It’s handy to design a logo that shrink into a smaller icon, especially if you own or sell a digital product.
Popular brands put a lot of thought and research to get their logos right. While some of them have opted for minor tweaks over time, others stick to original designs since the start, like Starbucks.
Be it a careful selection of colors or smart use of negative space, these logos can become a great source of inspiration for your logo designing project.
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