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A company’s logo can be quite a significant factor in their success. A logo is a graphic representation of the brand. A well-designed logo is instrumental in communicating a great deal about an organization; what they do, what makes them special and their overall personality. Logos can also evoke a special feeling in both the audience and clientele of a brand. It reinforces why they care about the brand and how it makes them feel about both. Colors, shapes, typography and other key elements of logo design can influence the way target audiences experience the brand. When it is done right, customers will fall in love with it quickly. But how can a company achieve all this in just one logo?
For a successful logo design, it is imperative for organizations to understand who they want to impact with their message. Here are some points to consider:
Companies and their design teams should integrate their values and goals into their logos to make sure that their logos say all the right things.
The actual style of the logo is a good place to start, since it gives brands a direction to go in. Depending on the brand guidelines, there are four main types of logo styles to choose from:
The company’s choice of font will be heavily influenced by the kind of logo they decide to design. The font can be the logo’s focus, or simply a supporting element. At times, companies may not need to use fonts at all. Fonts are important because they are not just used to convey content but also define the tone of the brand.
Here are some things to consider:
This is arguably an impactful element of any logo design. This is because your choice of colors not only affect the logo aesthetics but also because different colors evoke different responses and feelings in your viewers.
Color psychology helps firms choose colors that are quite likely to appeal to the target audience. It helps many avoid those that can be either rejected or become known as unappealing, along with those colors that have negative connotations due to background or culture.
There is also the factor of user friendliness. Color choices go a long way towards ensuring that different logo elements blend together nicely. If the color contrast is quite low and things end up looking all the same, the logo won’t be very legible. Same works with high contrast because they create a glare that is not tolerable. Color choice is hence a key element in logo design.
Last but not the least, all the elements of a logo should work together in harmony. This can also impact the message the logo conveys. For instance, hand-drawn graphics with unique elements make a logo stand out, but a logo with no distinguishable elements will fade into oblivion and will never catch eyeballs.
Is logo design an overwhelming job? Well, it certainly isn’t. With care given to all the important elements mentioned, this job is certainly not overwhelming. It can become another part of a successful journey in designing the perfect logo an organization needs.