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Whether you are starting a new construction company from scratch or rebranding an old one, you need a winning logo design in Dubai that communicates that your company is the right one for the job. The best construction logos exude a sense of professionalism and quality that instill trust in customers. A professionally-designed construction logo from a logo design agency in Dubai goes a long way towards reflecting your skill as a builder or construction contractor. If you are looking to design a construction logo that helps you stand out from your competition, fosters brand loyalty, attracts customers, and inspires trust and dependability, here are a few tips to get started.
According to the color psychology, different colors have different connotations, and evoke different feelings and emotions in your customers. This means that a successful color scheme can enhance the effectiveness of your logo. However, some colors, such as yellow and black, have become all-too ubiquitous in the construction industry, and won’t help you stand out from your competitors. If you don’t want to be seen as a run-of-the-mill company, don’t copy others. Rather, select the right hues that highlight the unique aspects of your business.
For instance, if you focus on building LEED certified houses, you might want to incorporate more blues and greens in your logo to reflect this. On the other hand, if you specialize in commercial construction, you are better off with blues and silvers. If woodwork or outdoor exterior is your forte, you are better off with a brown palette. Once you have finalized the message you want your logo to convey, choosing a color scheme becomes easier. However, refrain from using more than 3 colors in your logo, since too many colors can be off-putting and confuse the message. The point is to stand out, not overwhelm.
The Swedish construction company Skanska uses a simple wordmark to depict sophistication and modern thinking. The use of the color blue is deliberate to convey reliability, authority and trustworthiness.
While drills, hammers, rooftop silhouettes, and hard hats are all-too-common in the construction industry, we dare you to be different! In 2022, we are seeing a trend of using geometric shapes when designing construction logos of companies, builders, and contractors. These geometric shapes instantly impart meaning to your logo without cluttering the canvas. Not to mention, geometric shapes help convey a sense of order and power, and let your prospective customers know that you’re a construction specialist who is capable of constructing strong, sturdy buildings.
See how the Midas Group incorporated three golden lines into their logo to represent buildings. Their streamlined font highlights their professionalism and modern construction approach. Such line-based logos reflect construction companies that are organized and efficient.
Similarly, Home Arts have used triangles cleverly to mimic the shape of a rooftop. Construction businesses catering to domestic housing can use this style to convey their specialty. Triangles and squares are popularly used in the construction logo design because they represent stability and organization – traits your construction company should highlight.
A great logo should be memorable, recognizable, functional to the project, which is why we see many construction businesses, especially handyman businesses, gravitating towards an illustrated or hand-drawn style. Various constructions tools are pictured routinely on handyman logos to give a more rustic appeal. The point is to show reliability and expertise in a specific area.
Fonts play a vital role in a construction logo, since your choice of fonts sets the tone for your customers. A hard-to-read or a fancy/scripted font is a big-no in a construction logo. The construction, building, and repair industry is highly structural, so you want to choose a typeface that portrays reliability, dependability and sturdiness. For such a purpose-driven industry, straight, solid fonts that are legible, scalable, and match the weight of the icon/symbol in the logo, work best. Some popular fonts for the construction industry include:
Look at the logo of Balfour Beatty. With a strong, bold font style that’s highly legible, the logo tells users that they are a corporate, trusted company with many successes under their belt.
Similarly, the Helvetica Neue Black of Totor Perini is easy to read and represents a strong presence, growth, power and professionalism.
Last but not the least, when potential customers see your logo, it should tell them what you do or what you are best at. Whether you are promising to complete their projects within their timeframe or budget, meet their expectations, comply with the local building codes, deliver well-built structures, or use eco-friendly materials or practices; your logo should reinforce all these qualities and cement your brand values.
For instance, your company logo can straight-up show what you do, with graphical elements and imagery. Such hyper-focused logos are best if you wish to portray specialization in a particular area and tell the world precisely what you do.