Are you convinced that in today’s paperless-world brochures are irrelevant? If so, the following stats from Bentley University will change your mind.

• Around 95% of visitors learnt about business through a brochure.
• Almost 80% people visited the venue mentioned on the brochure.
• And seven out of ten tourists or visitors tend to pick up a brochure.

The statistics show brochures are still effective and can become a great source of promoting a product or providing important information about your business.

But you need to follow a systematic and structured design strategy to grab your target audience’s attention.

When designing a brochure, there are several elements you need to work on. If you’re curious to explore those elements further, continue reading the post.

1)     Choose an Appropriate Format

Formatting your brochure in the right way makes all the difference. You can involve your client in this part as well to discuss the correct medium for the message or the type of product your client wants to promote.

For example, if you’re designing a brochure for luxury products, a tri-fold or z-fold brochure won’t work well as this kind of brochure needs white space and bigger pictures.

But there’s no limit when it comes to being creative with the format of your brochure. If you notice, many concert organizers design brochures that unfold into a poster.

This variety is easy to send by mail and practical to hang anywhere, so that the brochure remains visible.

2) Design a Compelling Cover Design

To capture your target audience’s attention, it’s crucial to design a creative brochure cover. You can think about designing something great by combining stunning photos and a font that stands out.

For example, a minimalist brochure cover is ideal if you want to achieve a clean and simple look for your brochure cover. Minimal cover designs look unique and give you enough space to describe your business or product.

And if you’ve assigned a task to design a brochure for a beauty or fashion brand, know that it requires extra creativity due to fierce competition in the niche.

But it shouldn’t stress you. You can design an eye-catchy brochure cover by keeping it simple and elegant.

On the flip side, you can opt for a dark color theme to design a stunning cover for your brochure. The best part of dark themed brochure is that it helps highlight the content effectively. And these brochure are also perfect for higher-end brands.

3) Select an Eye-Pleasing Color Palette

Finding colors that get the brand’s message across is a task itself, especially if you’re designing a brochure for a startup that is striving to achieve brand identity.

But you can ease the process by following this strategy:

Understand Color Formula

It’s no secret that color evokes emotions and set the mood. But the science of colors requires the application of accurate formulas.

If you genuinely want to design the perfect brochure, it’s best to follow basic rules and create an appealing color palette. You can do that by using a color wheel to develop any color scheme from scratch and understanding the following:

• Complementary uses two opposite colors.
• Analogous uses adjacent colors.
• Triadic uses three evenly spaced colors.

Understand Color Meaning

It’s also essential to learn the meaning of colors and use them accordingly while designing your brochure.

Scientists are convinced that colors effect human brain. When you expose yourself to a certain color, it stimulates different reactions. For example, some colors are excitant, some boost appetite or give off the feeling of coolness or warmth.

Some generally accepted meaning of the colors are:

• Red: love, passion, anger, danger.
• Blue: calmness, loyalty, sadness.
• Green: nature, abundance, freshness.
• Yellow: hope, happiness, concentration.
• Black: elegance, mystery, power, mourning.
• White: purity, innocence.

Use Palette Generators

You can also visit a few websites to choose the right color palette for your brochure. These websites feature palette generators, so you don’t need to have any prior knowledge regarding color theory or psychology.

More so, these websites automatically create a color palette in just a few seconds using mathematical formulas. If required, you can tweak the results too.

These websites are also connected to certain user communities, so there are high chances of finding ready-to-use color palettes.

4)     Make the Most of White Space

When we talk about effective brochure designing, the saying “’less is more” starts to make sense. The less here translates to white space. Space between images and words – an essential design element that creates a major impact.

Therefore, white space isn’t “negative” or “wasted” space. In fact, it’s good and has two types:

Active White Space

Active white space is left intentionally to achieve a better structure on brochure and make the content readable.

Passive White Space

Passive white space is kept between different elements or around a page.

Furthermore, white space is perfect for minimalist designs or to showcase a professional image. It possess the power to direct your target audience towards whatever you want. There are also the following reasons to consider white space while designing your brochure.

Elevates Appeal and Effect

You can use white space to boost the visual appeal of your design. It demonstrates quality and professionalism. You might have seen minimalistic designs in the luxury market.

For example, higher-end cosmetics brands utilize white space in their brochures to showcase their products as high-quality and expensive.

Maintains Professional Vibe

White space helps you incorporate a crisp and concise look to your final artwork. Using it, you can make your brochure appear professional and impress your target audience.

Makes Things Stand Out

If you want to make things stand out, add white space to your brochure design. Keep the creative minimal and allow words and imagery do all the talking.

Remember, photos stand out more on the white background than on a colored background.

5)     Go For the Right Font

While designing a brochure, designers spend more time on deciding color-scheme, layout, or format and don’t give much attention to font. But deciding an appropriate font is essential for your brochure to stand out.

If you’re confuse about which font to use while designing your next brochure, here are few options to help you.

Helvetica

Are you looking for something cool and trendy? Helvetic has got you covered! It was designed by Max Miedinger in 1957 and known for its clean and practical form.

Over time, the font has developed and expanded to different font weights. And today, we’ve 34 different fonts in the Helvetica family.

Usually, it uses sans serif type that is easy to read and makes the perfect choice for brochures. You can find commercial brands, such as Panasonic, Harley Davidson and Toyota that use Helvetica.

Futura

A classic font, Futura was designed in 1927 by a German Typographer – Paul Rennar. The typeface was inspired by Bauhaus design.

It looks great on print and brochures. With its simple geometric form, it creates a modern appearance and makes an appropriate choice for headlines and body fonts.

More so, brands like Volkswagen, HP and Crayola use Futura.

Century Gothic

Created in 1991, Century Gothic is significantly inspired by the geometric sans serif style of 1920’s and 1930s.

This font isn’t only popular for brochures and print but is famous in media too. For example, the television show Star Trek: Enterprise uses Century Gothic font.

It makes the perfect choice for headlines – thanks to its clean and straightforward design. And its sleek sans serif finish make it a modern font.

6)      Incorporate Appropriate Graphics

You need to add elements or attractive material to make your brochure look attractive and capture your target audience’s attention. Aim to persuade your audience naturally using your brochure.

You can do that by focusing on the right placements of graphics. For example, if you’ll keep it in a stack form, try to get creative with the edges.

More so, inserting three dimensional objects in your brochure is another creative way to attract your target audience.

You can also think about incorporating boxes to your brochure design for two reasons. First, it will allow you to organize information. Second, it will highlight essential information.

There’s nothing wrong in incorporating other shapes to your brochure. Shapes help enhance the “interesting element” of your brochure design. You can opt for angular or circular shapes to draw attention to the important elements of your brochure.

However, avoid adding several boxes or shapes as it will make the design cluttered and won’t look appealing.

7)     Use Only High Quality Photos

Using images with higher resolution is always a great idea when it comes to creating a consistent and expressive design.

Remember, high-quality images bring color and vibrancy to the brochure design whereas low-quality images lead to bad impression.

While adding images, don’t forget that if an images is looking good on the screen, it doesn’t necessarily look better on the paper. Because digital and print media have different resolutions.

Images available on the web don’t reproduce well on the print if you don’t resize them. But you can fix it by knowing the size of the image in pixels and dividing each value by 300 to decide at which size in inches your images need to be printed.

For example,

Web image size 600 ÷ 300 = 2

900 ÷ 300 = 3

Maximum print size = 2×3 inches

Wrap Up!

Brochure designing can be fun and exciting. But there are certain elements to consider. If you keep those elements in mind while designing your brochure, you’ll come up with a compelling and structured brochure.

Remember, a good brochure design helps you connect and communicate with your target audience. Therefore, do your research, brainstorm unique ideas, and design the brochure that speaks for itself.

Whether you are starting a new construction company from scratch or rebranding an old one, you need a winning logo design in Dubai that communicates that your company is the right one for the job. The best construction logos exude a sense of professionalism and quality that instill trust in customers.  A professionally-designed construction logo from a logo design agency in Dubai goes a long way towards reflecting your skill as a builder or construction contractor. If you are looking to design a construction logo that helps you stand out from your competition, fosters brand loyalty, attracts customers, and inspires trust and dependability, here are a few tips to get started.

Choose Colors wisely

According to color psychology, different colors have different connotations, and evoke different feelings and emotions in your customers. This means that a successful color scheme can enhance the effectiveness of your logo. However, some colors, such as yellow and black, have become all-too ubiquitous in the construction industry, and won’t help you stand out from your competitors. If you don’t want to be seen as a run-of-the-mill company, don’t copy others. Rather, select the right hues that highlight the unique aspects of your business.

For instance, if you focus on building LEED certified houses, you might want to incorporate more blues and greens in your logo to reflect this. On the other hand, if you specialize in commercial construction, you are better off with blues and silvers. If woodwork or outdoor exterior is your forte, you are better off with a brown palette. Once you have finalized the message you want your logo to convey, choosing a color scheme becomes easier. However, refrain from using more than 3 colors in your logo, since too many colors can be off-putting and confuse the message. The point is to stand out, not overwhelm.

The Swedish construction company Skanska uses a simple wordmark to depict sophistication and modern thinking. The use of the color blue is deliberate to convey reliability, authority and trustworthiness.

Choose the Right Icons

While drills, hammers, rooftop silhouettes, and hard hats are all-too-common in the construction industry, we dare you to be different! In 2022, we are seeing a trend of using geometric shapes when designing construction logos of companies, builders, and contractors. These geometric shapes instantly impart meaning to your logo without cluttering the canvas. Not to mention, geometric shapes help convey a sense of order and power, and let your prospective customers know that you’re a construction specialist who is capable of constructing strong, sturdy buildings.

See how the Midas Group incorporated three golden lines into their logo to represent buildings. Their streamlined font highlights their professionalism and modern construction approach. Such line-based logos reflect construction companies that are organized and efficient.

Similarly, Home Arts have used triangles cleverly to mimic the shape of a rooftop. Construction businesses catering to domestic housing can use this style to convey their specialty. Triangles and squares are popularly used in the construction logo design because they represent stability and organization – traits your construction company should highlight.

A great logo should be memorable, recognizable, functional to the project, which is why we see many construction businesses, especially handyman businesses, gravitating towards an illustrated or hand-drawn style. Various constructions tools are pictured routinely on handyman logos to give a more rustic appeal. The point is to show reliability and expertise in a specific area.

Choose the Best Fonts

Fonts play a vital role in a construction logo, since your choice of fonts sets the tone for your customers. A hard-to-read or a fancy/scripted font is a big-no in a construction logo. The construction, building, and repair industry is highly structural, so you want to choose a typeface that portrays reliability, dependability and sturdiness. For such a purpose-driven industry, straight, solid fonts that are legible, scalable, and match the weight of the icon/symbol in the logo, work best. Some popular fonts for the construction industry include:

• Liberal Ultra Bold
• YWFT Yoke Regular
• Rolphie 04 Semibold Expd
• Maiandra GD
• Moskau Grotesk ExtraBold
• Montserrat
• Trajan Bold
• Oregon LDO
• Regencie
• FM Bolyar Sans Pro 800

Look at the logo of Balfour Beatty. With a strong, bold font style that’s highly legible, the logo tells users that they are a corporate, trusted company with many successes under their belt.

Similarly, the Helvetica Neue Black of Totor Perini is easy to read and represents a strong presence, growth, power and professionalism.

Fortify your Message in your Logo

Last but not the least, when potential customers see your logo, it should tell them what you do or what you are best at. Whether you are promising to complete their projects within their timeframe or budget, meet their expectations, comply with the local building codes, deliver well-built structures, or use eco-friendly materials or practices; your logo should reinforce all these qualities and cement your brand values.

For instance, your company logo can straight-up show what you do, with graphical elements and imagery. Such hyper-focused logos are best if you wish to portray specialization in a particular area and tell the world precisely what you do.